Nowadays, business owners are starting to realize the importance of having a professional website as their primary digital asset. Whether it’s to strengthen personal branding, market services, or build a long-term online business, a well-designed website serves as a critical foundation.
But before building a website from scratch, it’s essential to first understand what kind of content a great website needs, aligned with your goals. Whether you’re building a company website, a personal portfolio, or an e-commerce site, each type requires key elements to appear credible and professional.
Unfortunately, many people create websites just to “have one”, without considering the essential content that should be included.
In fact, compelling and professional website content can significantly increase your brand’s trust, enhance business reputation, and even boost conversions. The question is: What exactly should a website include? What content makes a website effective and professional?
Through this guide by VRDA, you’ll learn how to plan your website content properly, from a clear homepage, informative service pages, to customer testimonials that build trust. This guide is especially useful for beginners looking to build a website with purpose.
Why You Need to Plan Your Website Content from the Start
Before jumping into design or choosing a platform, there’s an initial step that’s often overlooked, yet it’s the most crucial: defining the content of your website early on. Your website content is not just visual filler; it’s the core foundation that determines the direction, structure, and overall performance of your site.
Without carefully planning your website content, even the best design won’t save a website that lacks clarity and valuable information.
Your Website is Your Business’s Digital Face
Think of your website as your 24/7 virtual office. VRDA reminds you: what matters most is clearly showing who you are, what you offer, and why it matters. If your site looks great but lacks relevant, structured content, visitors may leave before learning anything meaningful about you.
The Impact of Well Structured Content
Websites that present information in a clear, logical order are far more likely to be trusted. When visitors can easily find your service pages, portfolios, or testimonials, their experience improves and so does their likelihood to convert.
That’s why planning your content structure from the beginning is key: to build trust and guide users to take action, such as filling out a contact form or making a purchase.
By preparing your content in advance, not only do you streamline the website development process, but you also ensure the site supports your goals.
Also read: Create Your Own Website: Start Building a Professional Site in 2025
What Content Should Be on a Website? Here Are the 7 Elements for a Professional Look
VRDA breaks down the 7 key content elements every website should have, not just to look appealing, but to function effectively and support your digital goals.
Ready to go beyond just visuals? Let’s start with the most important foundation: your content.
1. Homepage
Your homepage is often the first page visitors see. It should be clear, concise, and communicate your value proposition right away.
Key elements include:
- A strong headline that states your value
- Eye-catching visuals or hero images
- CTA buttons like “Contact Us” or “View Portfolio”
Make sure your homepage passes the 5-second test: visitors should understand who you are and what you offer within the first few seconds.
2. About Page
When visitors click your About page, they want to learn more about you, your company, and whether you’re trustworthy. That’s why every website needs one, regardless of its type.
Typically, your About page includes:
- Your background or business story
- Purpose of the website
- Vision and mission
- Core values or guiding principles
With a clear background, visitors are more likely to trust the information you provide, as your credibility appears strong and transparent.
The About Us page also plays a key role in building emotional connection and trust with your audience. It gives them a glimpse of the people behind the brand and how you represent your business professionally.
3. Services or Products Page
The services or products page is one of the essential elements that every business website should have, especially if you’re offering specific services or products.
Start by presenting a brief summary of your core offerings, such as website development that VRDA provides, visual design, or digital content management. Clearly and concisely explain why potential clients should choose your services, along with the tangible benefits they’ll gain from using them.
For example, VRDA showcases its digital services page with a professional layout, descriptions, and user friendly navigation, making it easier for potential clients to understand and select the services they need.
With a well structured services or products page, your business will appear more professional, credible, and able to deliver the information your visitors are looking for effectively.
4. Portfolio or Case Studies
Your portfolio showcases your best work, helping build your reputation, credibility, and brand authority.
If you work in a creative or goal oriented industry, a portfolio proves your value with real examples.
What to include:
- Images or screenshots of completed projects
- Brief descriptions of each project
- Client names or logos (with permission)
This page can play a major role in convincing potential clients by letting your work speak for itself.
5. Customer Testimonials
Testimonials are powerful social proof that help build trust and increase conversions. Share genuine feedback from clients who have used your products or services.
For effective testimonials, include:
- The customer’s name, job title, or company
- Their photo (to add credibility)
- Specific stories on how your product or service helped
- Real results they achieved
- Visuals (e.g. review screenshots, videos, ratings)
- Connection to specific services you offer
You can also display Google Reviews, ratings from marketplaces like Tokopedia, or even embedded video testimonials. Just ensure they’re specific and authentic.
6. Blog or Articles
Adding a blog section is highly recommended, especially for businesses aiming to grow digitally. A blog helps you implement content marketing strategies, boost SEO performance, and build authority.
Why optimize your website for SEO? By leveraging a blog for SEO, you can increase visibility on search engines (google), strengthen your branding, and attract potential customers through relevant content.
Through your blog, you can share informative articles related to your services. For example, VRDA offers website development, digital branding for your business, and the latest mobile-friendly design solutions. By consistently publishing valuable and relevant content, your blog helps build audience trust, strengthen brand positioning, and organically attract more visitors.
For business websites, a blog also functions as a tool to expand audience reach and build brand awareness. You can publish articles that offer solutions, tips, or guides related to your services. Add clear Calls to Action (CTAs) such as consultation buttons, contact forms, or purchase links to convert readers into leads or customers.
7. Contact Page & Clear CTAs
Lastly, don’t forget to make it easy for visitors to reach out through a Contact Us page.
On this page, you can provide contact details such as your email address, phone number, company address, social media links, and more.
By including complete and clear contact information, visitors will feel more confident in the credibility of your website and the services you offer. It also gives the impression that your business is active, professional, and easy to reach.
Add Calls to Action (CTAs) such as free consultation buttons, contact forms, or direct links to your services.
This page serves not only as a means of communication but also as a key part of the overall user experience on your website.
Maximize Your Website with VRDA!
The website content elements we’ve discussed in this article are the essential building blocks of any effective website. These 7 sections help ensure your content looks professional, serves a purpose, and builds trust.
Make sure visitors can find what they need quickly. A slow or non-mobile-friendly site will drive them away. Keep your website structure simple, with intuitive navigation labels like Home, About Us, Services, and Contact.
These seemingly simple elements are what ensure your site doesn’t just exist, it works!
Want to know how VRDA designs responsive, mobile friendly websites? Read more about our web design process here.
Ready to Build a Website with Purpose and Content that Works?
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FAQ: Frequently Asked Questions
How do I make my website look professional?
Use a clean design, complete and structured content, easy navigation, and clear calls to action on every page.
What does a good website need to have?
A good website has a memorable domain name, a clean and responsive design, fast loading speed, mobile friendly features, browser compatibility, clear navigation, and proper error handling.